The Haptic Luxury Experience
In a crowded market, the “Feel” of a product is a powerful brand differentiator. Our Soft-Touch technology transforms cold plastic into a warm, velvety surface that communicates premium quality instantly.
Why Tactile Packaging Matters?
Neuromarketing studies show that consumers are 40% more likely to purchase a product they have held. Soft-touch finishes increase the “perceived value” and encourage physical interaction.
Matte Elegance
High-gloss plastics can look cheap and reflective. Our Soft-Touch finish absorbs light, creating a deep, saturated color profile that looks sophisticated on the shelf.
Non-Slip Safety
For shower products (Shampoo/Body Wash), grip is a safety feature. Soft-touch coatings increase the coefficient of friction, preventing wet bottles from slipping.
Scratch Self-Healing
Unlike glossy PET which highlights every fingerprint and micro-scratch, rubberized coatings have elastic properties that can “heal” minor abrasions.
Technology I: Rubber Paint Coating
This is the industry standard for achieving a “velvet” feel on rigid containers. It involves a secondary spray process applicable to PET, ABS, and Aluminum.
The UV Curing Process
We apply a two-component polyurethane-based lacquer in our dust-free spray line. The bottle is then UV-cured to cross-link the polymer chains. This creates a coating thickness of 25-35 microns that is bonded chemically to the substrate.
Ideal Application: Luxury compacts, lipstick tubes, and rigid lotion bottles.
Figure 1: Automated dust-free spray line for consistent coating.
Technology II: In-Mold Softness
For brands avoiding secondary coatings (for cost or recycling reasons), we use material science to achieve the effect.
Soft-Touch PE (Co-Ex)
We use multi-layer Co-Extrusion blow molding. The outer layer is a specialized “Soft-Touch Resin” (blend of PE and TPE), giving the bottle a grippy, waxy feel without any spray.
Silicone (Natural Softness)
O nosso Silicone Series requires no coating. The material itself is soft. We sandblast the steel mold to VDI 3400 standards (texture grade), resulting in a dry, powdery finish that mimics skin.
Figure 2: Natural matte finish achieved via VDI mold texturing.
Choosing Your Finish
Select the right technology based on your budget, haptic goal, and sustainability targets.
| Technology | Tactile Feel | Durabilidade | Reciclabilidade | Custo |
|---|---|---|---|---|
| Rubber Paint (Spray) | Velvet / Warm | Medium (Can scratch) | Low (Mixed material) | $$ (Secondary process) |
| Soft-Touch PE | Grippy / Waxy | High (Permanent) | High (Standard stream) | $ (Efficient) |
| Molded Silicone | Skin-like / Powder | Extreme (Heat/Cold) | Specialized | $$$ (Material cost) |
| In-Mold Matte | Dry / Sanded | High (Permanent) | High (Mono-material) | $ (No extra cost) |
Testing Adhesion & Durability
A soft-touch coating is useless if it peels. We subject every batch to rigorous “Torture Tests” before shipping.
- Cross-Cut Test (ISO 2409): We cut a grid into the coating and apply standardized tape. A Class 0 result means zero peeling.
- Alcohol Rub Test: 50 cycles of rubbing with 95% Ethanol to ensure the finish survives contact with perfume or sanitizer.
- Environment Chamber: Stored at 45°C and 90% humidity for 72 hours to prevent “tackiness” (stickiness) over time.
ISO Certified Lab
We verify every coating batch.
Soft-Touch FAQ
Feel the Difference Yourself
Photos cannot convey touch. Request a “Sensory Sample Kit” to experience our Rubber Paint, Soft PE, and Silicone finishes.
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